# Isomer Brand Assets

> Official logos, colors, and typography for Isomer (Isomer AI, Inc., https://isomer.ai), a managed AI platform for insurance claims operations.

Everything is described in one manifest. Every file has a stable URL under https://isomer-ai.github.io/brand/.

- [brand.json](https://isomer-ai.github.io/brand/brand.json): colors (hex, RGB, CMYK, Pantone), tints, typography, and all 24 logo variants with URLs for each format
- [tokens.css](https://isomer-ai.github.io/brand/tokens.css): the same colors and fonts as CSS custom properties
- [README](https://github.com/isomer-ai/brand#readme): variant naming and usage rules
- [Design guideline PDF](https://isomer-ai.github.io/brand/guidelines/isomer-design-guideline.pdf): construction, clear space, palette, and example applications

## Quick answers

- Primary color: Isomer Blue #000441. Accent: Purple #776DEB and Light Purple #9188F5. Secondary: Orange #FFA574. Backgrounds: Light Gray #F8F6FF and White #FFFFFF.
- Fonts: Fustat for titles and headlines, Inter for body text (both Google Fonts)
- Logo on a light background: https://isomer-ai.github.io/brand/logos/web/svg/isomer-logo-horiz-color-white-bg.svg
- Logo on a dark background: https://isomer-ai.github.io/brand/logos/web/svg/isomer-logo-horiz-color-dark-bg.svg
- Square mark (favicon or avatar): https://isomer-ai.github.io/brand/logos/web/svg/isomer-logomark-color-white-bg.svg
- URL pattern: https://isomer-ai.github.io/brand/logos/{web|print}/{svg|png|pdf|ai}/{variant}.{ext}
- Use web files (RGB) on screens and print files (CMYK-adjusted) in print. Prefer SVG.